How did Guilty Simpson end up in an interstellar boom bap rap battle? Caught between the Parisian production duo Union’s vintage drum machines, analog keyboards, and modern digital synths, the Detroit MC finds himself mic checking into echoes of space and time. Once his verse hits, the beat solidifies into multi-timbral laser beams that create a perfect harmony of melody and rhythm, lyrics and delivery, bass and textures. This bond, or Union, is the future of hip-hop.
Other Treats from Union:
Download “Wings feat. Elzhi”: labelloveworldwide.bandcamp.com/track/wings-feat-elzhi
Music Video for “Time Leak feat. Talib Kweli & Sly Johnson”: www.youtube.com/watch?v=CaI0mcuIDHk
Triangular Neon Blue vinyl single: www.fatbeats.com/collections/frontpage/products/union-time-leak-neon-triangle-12
Buy Analogtronics on iTunes: itunes.apple.com/us/preorder/analogtronics/id495451245
Buy Analogtronics 2xLP: www.fatbeats.com/collections/frontpage/products/union-analogtronics-pink-teal-2xlp-download-card
Buy Analogtronics CD: www.fatbeats.com/collections/frontpage/products/union-analogtronics-cd
Union consists of two Parisian producers whose otherworldly approach to analog-driven, melodically abstract, sample free hip-hop inspired Fat Beats Records to extend a label invitation immediately. When a mysterious, monolithic, glossy black package arrived at FBHQ with nothing more than a cryptic note and an unlabeled CD inside, the staff wasn’t sure if Stanley Kubrick had risen from the dead to make mixtapes or if their lives were about to be transformed forever. Luckily it was the latter, and today the legendary label is poised to unleash Union’s debut album Analogtronics on an unsuspecting Earth in the Dawn of 2012.
released January 31, 2012